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PASEO DE GRACIA, 18

Boutiques

In 2016, Rolex and TOUS announced the opening of a new Rolex boutique located in the emblematic rationalist building by Josep María Sert on the famous Paseo de Gracia in Barcelona, a building declared to be of international cultural interest. The facade of the building, constructed in 1933, has been restored in line with architectural and historical standards in order to preserve this exceptional example of rationalist architecture.

The very design of this building creates a pleasing atmosphere in order to enhance the customer experience, which is reflected in each of the six Rolex centers of excellence. The decor features materials such as “Ivory Cream” marble from the mountains of El Coto and Zafra in Spain and aged, bronze-colored upholstery. Unique pieces of furniture such as the sales chairs, stuccoes representing famous sites in Barcelona and the hand-made Aqua glass panels inspired by the sea all help to create this atmosphere.

The entrance to the boutique, currently the largest in Europe, also boasts an impressive chandelier made up of 350 pieces of Vistosi Murano glass, which is reminiscent of the fluted bevel design present in many of the most classic Rolex models. A space that conveys the brand’s elegance, quality and finesse.

With its launch, a new concept arrived in Europe that allowed the visitor to immerse themselves in the brand: THE WORLD OF ROLEX. The space exhibits the brand’s values, held since its inception, and invites the visitor to discover ‘The Rolex Way’, that certain exceptional way in which the brand works.

With its harmonious, functional design, the boutique dedicates a large area to its after-sales service, which includes a waiting room, a bar and an area in which professional watchmakers work in front of customers. There is also a VIP lounge where customers can admire more exclusive pieces in a welcoming and more intimate atmosphere.