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Pau Casals avenue, in the heart of Barcelona, was the location chosen in 2009 for the first Rolex boutique in the city. The window displays, with their impressive screen-printed glass, blend perfectly into the majestic surroundings, inviting each and every visitor to enjoy the Rolex experience.

The boutique’s design, envisaged by Rolex architects in Geneva, includes all the hallmark elements of the brand itself, such as the use of “Cream Ivory” marble, premium-quality woods and leathers and antique bronze upholstery.

The space also benefits from a large lounge, allowing customers to admire exceptional pieces in an exclusive environment, as well as a fully-equipped workshop offering a technical service in which Rolex professionals work to ensure the upmost care is given to each and every watch. In this boutique, those who appreciate fine watchmaking will find the brand’s characteristic service, excellence and tradition.

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